Introduction to the Amazon Vendor Program & AMS

BOBSLED MARKETING | taught by Kiri Masters

Course description

INTRODUCTION TO AMAZON VENDOR OPERATIONS AND AMS (AMAZON MARKETING SERVICES)

In the Vendor Program, your brand has a wholesale relationship with Amazon. Amazon makes Purchase Orders (PO) based on market demand, the brand fulfills the PO, and Amazon then basically handles the rest, from freight and shipping to customer service and even building your product detail pages. One of the biggest downsides is that you’ll be selling to Amazon at a wholesale rate (often a 50% discount on the selling price).

Despite the downsides, Amazon's Vendor program is a growth opportunity to be considered. We often get asked by clients whether they should explore the Vendor program to sell their products on Amazon.

We created this free training course to help more brands to navigate the murkier waters of Amazon’s wholesale program.

At Bobsled Marketing we work with dozens of brands using the Vendor Express, Vendor Central, and Seller Central platforms. Through our optimized product launch process, daily account management, PPC management, and strategic oversight, we help brands to get there faster. In this training, I share some of the strategies and knowledge we put in practice every day for clients at Bobsled Marketing.

This free course is an introduction to the platforms where we share some best practices for new and established Vendors alike.

You will learn about:

  • The benefits of the AMS (Amazon Marketing Services) PPC platform
  • Ad types on AMS, and when to use them
  • How to navigate the Vendor Express & Vendor Central platforms
  • Pros and cons of establishing a Vendor relationship with Amazon
  • If you can maintain both a Seller Central and Vendor account
Kiri Masters
Kiri Masters
Bobsled Marketing CEO & Founder

Our team of Amazon experts help brands skip the learning curve of creating a significant sales & distribution on Amazon in the US, UK, and European markets. We partner with brands to launch their products and grow revenue on Amazon. We focus solely on Amazon and know it intimately. Because it’s all we do, we are current on the most effective tactics and strategies, as well as Amazon’s ever-evolving terms of service.

WE PLAN. WE IMPLEMENT. YOU GET THE SALES.

Learn more about what we do: www.bobsledmarketing.com

Reviews (2)

Great but just the beginning!

by Jenny Burns
Would love more detail for those using Amazon Fresh and Prime Now platforms.

Very well rounded

by Radu Silaghi
Thank you for the introduction in the Vendor and AMS. It was comprehensive and well rounded.

Great but just the beginning!

by Jenny Burns
Would love more detail for those using Amazon Fresh and Prime Now platforms.

Very well rounded

by Radu Silaghi
Thank you for the introduction in the Vendor and AMS. It was comprehensive and well rounded.